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Radico Khaitan Expands Morpheus Whisky to Four New States

Radico Khaitan Expands Morpheus Whisky to Four New States

Author:

Global Cryptocurrency

Published:

2025-10-17 16:49:01

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BTCCSquare news:

Radico Khaitan announced the expansion of its super-premium Morpheus Whisky into Karnataka, Goa, West Bengal, and Haryana, following strong performance in Uttar Pradesh, Rajasthan, and Delhi. The brand has achieved over 90% distribution in key outlets within these initial markets.

Priced variably across states—₹1,830 in Karnataka, ₹900 in Haryana and Goa, and ₹1,400 in West Bengal—the whisky targets India's growing demand for premium spirits. The company aims to enter 12+ states by FY2026, leveraging its blend of imported Scotch malts and Indian grain spirits aged in bourbon barrels.

Shares of Radico Khaitan ROSE 3.94% to ₹3,116 on the NSE, reflecting investor confidence in its premiumization strategy.

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